This Privacy Policy explains how EmmaSydney (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit, interact with, or make a purchase from emmasydney.com.au (the “Site”) or otherwise engage with us in relation to the Site and our services (collectively, the “Services”).

Please read this Privacy Policy carefully.

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Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, legal obligations, or regulatory changes. Updates will be posted on this page with the corresponding revision date. Where required, we will take additional measures in line with applicable law.

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How We Collect and Use Your Personal Information

We collect your personal data to:

• Process and fulfil orders

• Provide customer support and service

• Deliver personalised marketing and communication

• Comply with legal obligations

• Enhance and improve your browsing experience

The types of personal data we collect may include:

• Contact details (name, address, email, phone number)

• Order information (billing, shipping, product details)

• Browsing data (IP address, browser type, website activity)

• Data from third parties such as Shopify and payment processors

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Cookies and Similar Technologies

We use cookies to enhance website functionality, analyse traffic, and personalise content and ads. You can manage your cookie preferences through your browser settings.

More on cookies: Shopify – Cookies

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Sharing of Your Information

We may share your personal data with:

• Service providers (e.g., Shopify, payment processors, logistics providers)

• Advertising partners for personalised marketing

• Legal authorities, where required by law

We do not sell your personal information under any circumstances.

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Data Security and Retention

We implement reasonable security measures to protect your personal information. Your data is retained only for as long as necessary to fulfil the purposes described or to comply with legal and contractual obligations.

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Your Rights

Depending on your location, you may have the right to:

• Access your personal data

• Request correction or deletion of your data

• Withdraw consent at any time

• Object to direct marketing

• Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us directly.

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International Users

Your data may be processed outside your country of residence, including in countries where privacy protections may differ. However, we ensure your data is protected under legally recognised safeguards, such as standard contractual clauses.

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Contact

If you have any questions or wish to exercise your privacy rights, please contact:

Email: info@emmasydney.com.